Chris Adams has posted a great article which explains how to use Log Parser for IIS data mining.
His Log Parser scripts covers:
* Page Hits Per Hour
* Refer Broken Links
* Grep W3SVC Events
* Hit Spread
And he referres to the WebCast about IIS Data mining with Log Parser 2.x were the scripts first was mentioned.
Read the article and the scripts at his blog: Log Parser scripts (Part I) used in webcasts in IIS Webcast Series
or see the WebCast: TechNet Webcast: IIS Data Mining with Log Parser 2.X – Level 300